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Advertising and Promotion: An Integrated Marketing Communication Perspective

by George Belch,Keyoor Purani,Michael Belch

Publisher: Tata McGraw-Hill Education Pvt. Ltd.

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About the book

This text will introduce students to this fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations promotional programs than just advertising. Discusses the leading marketers and theirs agencies approach to Advertising and Promotion from Integrated Marketing Communication Perspective (IMC).

Details of the book

Book :
Advertising and Promotion: An Integrated Marketing Communication Perspective
Book ID :
17244
Author :
George Belch,Keyoor Purani,Michael Belch
ISBN 13 :
9780070144965
Year of Publication :
2009
Edition :
Seventh Edition
Publisher :
Tata McGraw-Hill Education Pvt. Ltd.
Binding :
Softcover
Pages :
1112
Weight :
1 kg

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