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Advertising (Fourth Edition)

by Frank Jefkins

Publisher: Pearson Education

Price (INR):Rs 749.00


Price (USD): $ 18.73

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About the book

The books in the Frameworks series are well structured and provide a step-by-step guide to essential principles. They develop a basic framework of understanding to underpin further study of core business, financial and legal subjects in the higher education curriculum. The fourth edition of Advertising has been fully revised and updated, meeting the requirements of several examination syllabuses. There is new material on leading-edge printing and communications technology and a completely new chapter on the advertiser and the Internet.

Details of the book

Book :
Advertising (Fourth Edition)
Book ID :
21498
Author :
Frank Jefkins
ISBN 13 :
9788131703823
Year of Publication :
2000
Edition :
Fourth Edition
Publisher :
Pearson Education
Binding :
Softcover
Pages :
416
Weight :
0.56 kg

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