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Advertising and Sales Promotion: An Indian Perspective

by H.S. Murthy,V.S. Padmanabhan

Publisher: Ane Books Pvt. Ltd

Price (INR):Rs 395.00


Price (USD): $ 9.88

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About the book

Advertising is a discipline undergoing rapid change. We have moved from Print to Electronic Media to Internet Advertising. Students and practitioners of advertising need to be exposed to the latest trends in advertising and sales promotion. Advertising and Sales Promotion: An Indian Perspective deals with various business like dealing in consumer products, industrial products, services, corporate public relations, and social marketing. The book exposes the readers to the basics of advertising. Contents 1. Introduction, 2. Before the Market Economy, 3. The Marketing Concept, 4. Marketing Communications, 5. The Communication Process, 6. Advertising Purpose and Benefit, 7. Role of Advertising Agency, 8. Advertising Planning, 9. Setting Objectives, 10. Positioning: Creative Planning, 11. Media Planning, 12. Direct Marketing, 13. Sales Promotion, 14. Publicity and Public Relations, 15. Personal Selling, 16. Advertising Over Internet, 17. Point of Purchase or Point of Sale, 18. Marketing Communication for Industrial Products, 19. Corporate or Institutional Communications, 20. Rural Marketing Communications, 21. Marketing Communication: Going Global, 22. Marketing Communications for not for Profit, 23. Advertising and the Brand, 24. Measuring Advertising Effectiveness, 25. Event Management, 26. Regulation in Advertising, 27. Influence of Cinema, Case Studies,/ Appendice, Bibilography

Details of the book

Book :
Advertising and Sales Promotion: An Indian Perspective
Book ID :
43235
Author :
H.S. Murthy,V.S. Padmanabhan
ISBN 13 :
9788190832281
Year of Publication :
2011
Edition :
First
Publisher :
Ane Books Pvt. Ltd
Binding :
Softcover
Pages :
349
Weight :
1 kg

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