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Group Communication: Theory and Methods

by Sandeep Deshmukh

Publisher: Ane Books Pvt. Ltd

Price (INR):Rs 495.00

Price (USD): $ 12.38


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About the book

The book deals with the vast process of group dynamics from both cultural and behavioral points of view. It draws extensively on the anthropological theory while explaining the units and structure of group communication besides introducing the reader to the established models of communication. Relevance of the established models is demonstrated with the help of real life examples, case studies and exercises. There are seven chapters in the book touching on themes of communication and social change; culture and communication; structure of group communication; network approach to communication; group communication and learning; and group communication and management. Value addition to the discussion on management is done through infusion of ideas based on Indian wisdom. The book would be appropriate for a beginner who is interested in understanding the scope of group communication and application of innovative communication methods.

Details of the book

Book :
Group Communication: Theory and Methods
Book ID :
Author :
Sandeep Deshmukh
ISBN 13 :
Year of Publication :
Edition :
Publisher :
Ane Books Pvt. Ltd
Binding :
Pages :
Weight :
1 kg

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