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Global Encyclopaedia of the Business Management, 2 Vols

by Kavita Krishnamurthi

Publisher: Global Vision Publishing House

Price (INR):Rs 6000.00


Price (USD): $ 150.00

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About the book

The business world has changed beyond all recognition in recent years. New skills, insights, tools, technologies and best practice have emerged. At the same time, many of the foundations of good business have made important leaps forward. Global Encyclopaedia of Business Management represents the most up-to-date, authoritative and accessible guide to the modern business world available, providing a gateway to the state of the art in marketing, finance, strategy, leadership, people management and beyond. This Encyclopaedia is organized alphabetically into over 150 entries covering the whole spectrum of business and management including: business terms. Concepts, thinkers, practitioners, organizations, brands, companies etc. We believe that this Encyclopaedia will prove quite beneficial for students, researchers, teachers and professionals. CONTENTS • Above the Line • Activity-based Costing • Advergaming • Advertising Adstock • Advertising Agency • Advertising Campaign • Advertising network • Advertising Slogan • Advertising • Alternative Marketing • Application Lifecycle Management • Application Services Library • Association Management • Beckhard, Richard • Blind Credential • Boulton, Matthew (1728 –1809) • Bozell Worldwide • Brand Management • Business Continuity Planning • Business Ethics • Business Intelligence • Business Performance Management • Business Process Management • Capability Management • Change Management • Change Management • Change Management • Communications Management • Computational Finance • Computer Aided Facility Management • Configuration Management • Consumer behaviour • Consumer Privacy • Content Management System • Content Management • Corporate Behaviour • Corporate Benefit • Corporate Crime • Corporate Finance • Corporate Governance • Corporate Personhood • Corporate Social Responsibility • Cost Accounting • Cost Management • Crisis Management • Critical Management Studies • Croquet Project • Data Farming • Data warehouse • Design Management • Digital Asset Management • Disintermediation • Document Imaging • Document Management System • Dot-com Bubble • Drucker, Peter • Earned Value Management • Electronic commerce • Electronic Data Interchange • Electronic Data Processing • Electronic Document and Records Management System • Emergency Management • Enterpises Relation Management • Enterprise Architecture • Enterprise Content Management • Enterprise Information Security Architecture • Enterprise Modelling • Environment Management • Event Management • Facility Management • False Advertising • Financial Management • Financial Market • Financial Risk Management • Fixed Assets Management • Guerrilla Marketing • Hover Ad • Incident Management • Information Lifecycle Management • Information Protection Policy • Information Technology Governance • Information Technology Infrastructure Library • In-game Advertising • Insurance • Internet Marketing • Investment Management • IT Asset Management • IT Portfolio Management • IT Service Management • ITIL Planning to Implement Service Management • ITIL Security Management • Knowledge Management • Lasker, Albert (1880-1952) • Management Accounting • Managerial Finance • Market Research • Market Segmentation • Marketing • Marketing Channels System • Marketing Environments • Marketing Information System • Material Management • Media Strategy • Megaproject and Risk • Online Advertising • Organisational Buying Behaviour • Organisational Markets • People Capability Maturity Model • Performance engineering • Performance Tuning • Personal Knowledge Management • Personalized Marketing • Precautionary Principle • Principal-agent Problem • Product Lifecycle Management • Product Management • Product Placement • Project Management • Proprietary Trading • Public Management • Quality Control • Quality Management • Records Management • Resource Management • Risk Management • Risk • Sales Force Management • Sales Management • Service Marketing • Software architect • Software engineering • Spend Management • Sponsor • Spyware • Stakeholder • Standardization • Strategic Management • Strategic Marketing Management • Strategic Planning • Stress Management • Supply Chain Management • Systems Engineering • Target Marketing • Television Advertisement • Total Quality Management • Trailer • Vanilla software • Virtual Management • Web Content Management Systems • Whitney, Eli (1765–1825)

Details of the book

Book :
Global Encyclopaedia of the Business Management, 2 Vols
Book ID :
46881
Author :
Kavita Krishnamurthi
ISBN 13 :
9788182202809
Year of Publication :
2008
Publisher :
Global Vision Publishing House
Binding :
Hardcover
Weight :
1 kg

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