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Advertising And Sales Promotion

by Debraj Datta,Mahua Datta

Publisher: Vrinda Publication (P) Ltd

Price (INR):Rs 350.00


Price (USD): $ 8.75

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About the book

The text on Advertising and Sales Promotion is a comprehensive one substantiated with suitable real life cases. Though the text has a global perspective, the Indian scenario has been described in details. The language is easy and interesting. Some recent issues in advertising and sales promotion have been described which will definitely be of interest to the readers from academics as well as the industry practitioners.

Details of the book

Book :
Advertising And Sales Promotion
Book ID :
59963
Author :
Debraj Datta,Mahua Datta
ISBN 13 :
9788182811171
Year of Publication :
2011
Edition :
Reprint
Publisher :
Vrinda Publication (P) Ltd
Binding :
Softcover
Pages :
714
Size :
18 x 24 cm
Weight :
1 kg
Illustrations :
1 CD-ROM

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