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Contemporary Strategic Management: Case Studies (Sixth Edition)

by Robert Grant

Publisher: Wiley India Pvt. Ltd

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About the book

This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written to accompany the text book, Contemporary Strategy Analysis (6th ed), each case is designed to enable students to apply particular concepts and techniques of strategy analysis. New cases include:- Manchester United and the Glazer Takeover; Raisio and the Launch of Benecol Margarine; American Apparel (Vertically Integrated in Downtown LA); Outback Steakhouse (Going International). These contemporary global cases allow students to analyse in detail the determinants of competition; the difficulties of managing global roll-out; the potential of vertical integration and fast-response capability; or the challenges of internationalization. Used alongside the Contemporary Strategy Analysis textbook, or as a stand alone resource, the Cases provide today's students and executives with the key management concepts and frameworks they need. 1. Madonna. 2. Laura Ashley Holdings plc: The Battle for Survival. 3. The US Airline Industry in 2007. 4. Ford and the World Automobile Industry in 2007. 5. Wal-Mart Stores Inc., 2007. 6. Manchester United: The Glazer Takeover. 7. Eastman Kodak: Meeting the Digital Challenge. 8. Organizational Restructuring within the Royal Dutch Shell Group. 9. Harley-Davidson, Inc., January 2007. 10. Raisio Group and the Benecol Launch. 11. Rivalry in Video Games. 12. Eni SpA: Building an International Energy Major. 13. Birds Eye and the UK Frozen Food Industry. 14. Outback Steakhouse: Going International. 15. Euro Disney: From Dream to Nightmare. 16. Richard Branson and the Virgin Group of Companies in 2007. 17. Jack Welch and the General Electric Management System. 18. Jeff Immelt at General Electric, 2001--2006. 19. AES Corporation: Rewriting the Rules of Management

Details of the book

Book :
Contemporary Strategic Management: Case Studies (Sixth Edition)
Book ID :
62415
Author :
Robert Grant
ISBN 13 :
9788126519637
Year of Publication :
2009
Edition :
Sixth Edition
Publisher :
Wiley India Pvt. Ltd
Binding :
Softcover
Pages :
364
Weight :
1 kg

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