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Advertising Management (Fifth Edition)

by David A. Aaker,John G. Myers,Rajeev Batra

Publisher: Pearson Education

Price (INR):Rs 689.00


Price (USD): $ 17.23

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About the book

The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings. The overriding objective of the book is to provide an approach to the management of advertising that is sophisticated, thoughtful, and state-of-the-art, while being practical and relevant to real-world advertising planning, decision making, and control. The book draws on and attempts to integrate three related disciplines: the behavioral sciences, marketing and advertising research, and management science.

Details of the book

Book :
Advertising Management (Fifth Edition)
Book ID :
67725
Author :
David A. Aaker,John G. Myers,Rajeev Batra
ISBN 13 :
9788177588507
Year of Publication :
1996
Edition :
Fifth Edition
Publisher :
Pearson Education
Binding :
Softcover
Pages :
754
Weight :
1.114 kg

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