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The 7 Principles of Brand Management

by Nitish Rai Gupta

Publisher: Tata McGraw-Hill Education Pvt. Ltd

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About the book

TABLE OF CONTENTS: 1. Introduction to the 7 Fundamental Brand Management Principles 2. Principle 1: Leverage Information via Hypothesis-led Data Analysis 3. Principle 2: Understand Competition and Maintain Your Point of Difference 4. Principle 3: Manage Your Budgets with Scarcity Mentality 5. Principle 4: Know the Hurdle in Your Consumer's Life that Your Offering Smoothens 6. Principle 5: Be Consistent with Your Positioning Over Time and Across Platforms 7. Principle 6: Get the Right Pricing that Offers Value in the Eyes of Your Consumers 8. Principle 7: Motivate the Team by Envisioning and Early Buy-In 9. Tail Piece

Details of the book

Book :
The 7 Principles of Brand Management
Book ID :
69317
Author :
Nitish Rai Gupta
ISBN 13 :
9780070680906
Year of Publication :
2011
Edition :
First
Publisher :
Tata McGraw-Hill Education Pvt. Ltd
Binding :
Softcover
Pages :
134
Weight :
1 kg

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