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The (Un)Common Sense of Advertising: Getting the Basics Right

by Sanjay Tiwari

Publisher: Sage Publications

Price (INR):Rs 575.00


Price (USD): $ 14.38

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About the book

Written in a simple and lucid style and using illustrations and graphics, the book explores important issues such as: - what is advertising, and why and how it works; - its relevance and the role it plays in marketing and brand building; and - the key elements of advertising planning, creation and implementation.

Details of the book

Book :
The (Un)Common Sense of Advertising: Getting the Basics Right
Book ID :
7764
Author :
Sanjay Tiwari
ISBN 13 :
9780761997368
Year of Publication :
2003
Edition :
First
Publisher :
Sage Publications
Binding :
Softcover
Pages :
268
Weight :
1 kg

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